Promotional Giveaway Miracle
At eMasters.ca we believe promotional products can yield miraculous result with the right products mix. How we do this is simple. We have a carefully curated catalog of high quality products that can carry your brand message into the hands and lives of your stakeholders, day after day.
We know that quality promotional materials are an investment that will get into the hands of your customers and clients to be enjoyed everyday. It is quality over quantity, it’s “stickiness” or “usefulness” that matters: return visits, time spent, comments made, links shared, etc., like any modern digital business.
Trinkets and trash. Trade-show goodies. Is this how you want to invest your marketing dollar?
“I was struck when (A major, national, Canadian Bank) gave away cheap, branded, headphones and car chargers how much damage they’d inadvertently done to their brand. The headphones were straight-to-the garbage and the USB car charger broke after the second use. Unfair as it might be; these ‘gifts’ didn’t make me feel warmly toward the brand, they left me with a bad taste in my mouth that I haven’t forgotten.” Alexis L., Toronto area Realtor
How “Useful” is your Promo Products?
Promotional product is the act of imprinting or engraving a brand name or symbol onto a product; thus raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P’s: price, product, promotion, and place.
Surveys show “usefulness” is the top reason why people hold onto ad specialties promotional products. Clever is nice, but something people actually use is even better. Of course the message has to make sense, people need to look at the product and understand what company it represents and make the necessary impression to build brand awareness.